This sign made me smile – it’s the inverted commas that amuse me. What are they meant to convey, I wonder? Just how wild was this fish? Caged or house trained? Absolutely raging or just a bit irritated? Naturally, to comedy lovers of a certain age (me), a sign like this will trigger Gerald the Gorilla jokes from Not the Nine O’clock News (“Wild? I was livid!”).
The sign was outside the Easy Fish Company in Heaton Moor, Stockport (http://www.theeasyfishco.com/). It’s a rather wonderful shop, even for a vegetarian (me again, hence my ignorance of fishy adjectives). It doesn’t just sell fish - the cheese counter is great, the bread good and the Christmas goodies last year were mouth watering. Obviously I’m hoping for a whole series of signs – Cross carp? Mad monkfish? Cheesed off cheddar? Well, you get the picture.